Combine search checks, campaign performance and budget allocation in one place. The numbers are calculated in code, not guessed by AI, and anything significant is held for a person to review before it happens.
| Campaign | Spend | Share of Budget | Status |
|---|---|---|---|
| Shopping | $1,470 | Funded | |
| Search · Brand | $1,120 | Funded | |
| Non-brand | $980 | Funded | |
| Prospecting | $740 | Funded | |
| Skincare | $480 | Funded | |
| Unallocated | $160 | Held back |
Checks status codes, indexability and technical facts about your site; groups search intent; drafts ad copy; and checks that copy against character limits after it’s written, including the rule that CJK characters count double.
Reads campaign performance, calculates what the next dollar of spend would return, allocates budget against the floor you set, and holds material changes for review before they reach the account.
Load campaign, budget, spend and conversion data.
Review observable site/search signals.
Organise intent and advertising opportunities.
Calculate performance and marginal return.
Move budget while the next unit of spend clears the configured floor.
Leave budget unallocated when no further opportunity clears the threshold.
Keep meaningful changes behind human approval.
Every figure (return, marginal return, budget allocation) is calculated in code first. The AI only writes the explanation afterward. It has no way to edit the numbers themselves.
Ranking campaigns by past average return tells you what already happened. Market IQ instead asks what the next dollar of spend would earn, and moves budget until that answer drops below the floor you set.
If no campaign clears the configured return floor, the remaining budget stays explicitly unallocated instead of being forced into a weaker opportunity.
Any change moving more than 15% of daily budget pauses for a named person to approve before it reaches the account. The return being measured is attributed return, what the ad platforms report, not independently verified incremental lift.
Every approval, partial approval or decline is written to a record, along with who made the call.
Stop rebuilding the same allocation spreadsheet for every client review. Get a calculated table and a written argument instead.
Replace guesswork with an explicit spend floor, plus a record of who approved what.
Catch problems specific to CJK-language markets, like headlines silently cut short because double-width characters count twice against platform limits.
Bring search intelligence, campaign performance and budget allocation into a more accountable workflow with Market IQ.